AWARDS
Assegai Integrated Marketing Awards (Direct Response Mass Media: TV, Print, Out-of-home and Radio) – Silver Assegai
THE BRIEF
Promote the Personal Loans offering from Absa and leverage the sponsorship that Absa holds with 'Our Perfect Wedding' TV show on the Mzansi Magic channel on DSTV.
THE CREATIVE SOLUTION
Often when a person is tight on funds they think they can't do or achieve the things they want, but with the right plan and an Absa Personal Loan, Yes they can.
10 Second Opening Billboard
10 Second Closing Billboard
10 Second Guest List Sting
10 Second Wedding Wishlist Sting
THE RESULT
