THE BRIEF
Develop a campaign to communicate Telkom BCX's Cloud offering.
THE CREATIVE SOLUTION
Telkom BCX wanted their Cloud campaign to be hard hitting and to really communicate the fact that their Cloud Solutions are the future of business and the reality that it's happening right now. Strong, powerful headlines were crafted to stop the viewer in their tracks, they also created urgency and immediacy. The art direction needed to be equally as strong and powerful, with the ability to make a viewer pay attention. The human iris when photographed up close is a beautiful and strong visual. It was the perfect answer with countless connotations from having vision and purpose to the future of connectivity.
These executions delivered a powerful message, one that couldn't be ignored.
Direct Drop to CEOs and FDs
Information Booklet and Eye Drops