AWARDS
Assegai Integrated Marketing Awards (Social Media) – Gold Assegai
THE BRIEF
Create a delivery campaign for Debonairs Pizza built around their On The Triple® offering and with minimal budget.
Case Study Video
THE CREATIVE SOLUTION
Imagine ordering a pizza for delivery and when it arrives at your door, a troupe of ballerinas present you with balloons and bubbly, the delivery man ceremoniously hands over your pizza, and an archer shoots an arrow at a target that lights up with fireworks and colourful smoke. That’s what an OTT delivery was all about, bringing #OTTVibes straight to your door.
We enlisted the help of two influencers to take part in an OTT delivery, so that we could capture the moment on camera and use the footage to promote the On The Triple® on social platforms. With a limited budget, we created a great piece of content that was loved by consumers and effectively communicated the concept of an OTT delivery experience.
Promo Content Video
OTT Social Content – Submit your image and Debonairs makes it OTT!
OTT Delivery Winners Video
THE RESULT
Consumers loved the content so much that our positive brand sentiment increased to 100%.
Facebook – 829 689 Impressions 11 844 Engagement 797 781 Reach
X (Twitter) – 527 036 Impressions 17 981 Engagement 7 596 175 Reach