AWARDS
The Bookmarks – Bronze Pixel
W3 Awards – 2 Silver Awards
Assegai Awards – Leader Award
The Loeries – Finalist
THE BRIEF
Doritos wanted to grow their Facebook followers and launch their new logo, packaging and dips.
THE CREATIVE SOLUTION
Have an online house party that everyone was invited to. Partygoers needed to navigate their way around the house to find certain individuals. They had to then befriend these people by answering a series of questions in order to win prizes. The more friends they made the better the prizes they were eligible for. We used Facebook friending as a mechanic to help get organic likes and visits to the site.
Case Study Video
THE RESULT
10 147 registered users
14 572 organic likes
23 021 new Facebook likes
An average of 11 minutes per visit
