Fast Facts – Absa Springbok Sevens Sponsorship
THE BRIEF
Communicate that Absa is the Official Team sponsor of the Springbok Sevens Rugby Team and to profile the players.
THE CREATIVE SOLUTION
A fun job. This concept shows how the idea can be staring you straight in the face. The game of Sevens Rugby is fast paced, and South Africa are the best, meaning that we are effectively the quickest team.
This series of 'Fast Facts' radio ads played on the idea that our players are so quick that they can complete quite complex tasks in a matter of seconds. How better to bring this to life than to show what this actually sounds like.
All the while communicating that these facts were courtesy of Absa – Official Team Sponsor of the Springbok Sevens.
30 Second Radio Ad – Cecil Afrika
30 Second Radio Ad – Bernado Botha
30 Second Radio Ad – Kyle Brown
Walletdoc – Paying Bills Feels Good
THE BRIEF
To educate customers about the benefits of the walletdoc app (a bill payment app/platform that uses your bank card to pay 400+ of South Africa’s billers, earning you the same rewards as you would with any other bank card transaction) and in turn drive acquasition in the form of downloads.
THE CREATIVE SOLUTION
Bills, bills, bills... they are part of life. Paying them is something you have to do. It’s mundane. It doesn’t feel good. In fact, it doesn’t feel at all… Until walletdoc – 'Now I get something more than a sour taste after paying bills, I get rewards and convenience. Plus, the app is free.’ Paying my bills never felt this good! How do you express feeling good, joy or happiness? By singing. And what better way to communicate the benefits of walletdoc than people going about their everyday lives and breaking into song about how it’s changed their bill paying life.
THE RESULT
17 193 app downloads
Earned media – a 'Heroes shout out on 702's 'Heroes and Zeroes' slot with Bruce Whitfield
30 Second Radio Ad – Blues
30 Second Radio Ad – Gospel
30 Second Radio Ad – Local Pop