AWARDS
The Loeries – Finalist
THE BRIEF
Create a unique event that the brand can own to increase Market Share and position Jagermeister as the number 1 drink of choice.
Case Study Video
THE CREATIVE SOLUTION
Inspired by the brands mysterious origins, 'to capture the heart of the hunter' – Jagermeister Enter the Woods came to life. The concept evolved directly from the brands heritage but with an urban twist. An indoor woodland hunting ground at Turbine Hall Johannesburg was the scene where magical creatures came out to play and guests experienced an event like no other. Access to this secret, invite-only event could only be achieved by winning tickets from playing a spin the bottle type game on social media. But how do you make an event really unique? By creating sounds that have never been heard before – a once in a lifetime collaboration performance by top Hip Hop artist Khuli Chana, House maestro Dj Kent and the Chamber Orchestra of Johannesburg raised the roof and made this a night to never forget.
THE RESULT
#ENTERTHEWOODS trended on Instagram and Twitter The campaign had organic reach of 34 468
The evening yielded a 72% engagement rate with user-generated content
Another 2 events have occurred since the first one
