I am a dynamic and passionate Creative Director, or as I would say Creative Solutionist, with over 15 years experience leading creative teams to deliver innovative work with exceptional results in the advertising and marketing industry. I’ve consistently delivered ground-breaking campaigns for some of South Africa’s biggest brands across various industries from Finance to Food & Beverage and everything in between.
Below are a handful of brands and clients that I’ve worked with:
I am adept at translating brand objectives into compelling creative strategies and campaigns across various platforms and take pride in being both a strategic and critical thinker.
When looking at the business problem, my approach is to always view it through the lens of the consumer need, thus ensuring that the creative concept that is developed always aligns to the business objectives.
My extensive experience in Through the Line Marketing, allows me to combine the best of both worlds, big thinking of ATL with the tactics and targeted approach of BTL Marketing, to craft the most effective creative solutions.
I have a proven track record of building and nurturing client relationships, enhancing the reputation of the agency and ensuring that we are thought of as trusted creative partners and not just a supplier.
My leadership style is all about providing positive affirmation and direction. I believe in constructive criticism and leading by example, I’ve found that this approach aids in fostering a more collaborative and inclusive creative culture where individuals aren’t scared to share ideas and thoughts, yielding better concepts and a better creative product.
2025
Gold Award
MMA Smarties Awards
Small Budget Big Impact - Reach for a Dream Slipper Day (Step into my Slippers)
2024
Bronze Award
New Generation Social and Digital Media Awards
Most Viral Campaign - Wimpy Cups for Votes #CoalitionCups
Bronze Assegai Award
Assegai Integrated Marketing Awards
Shared Value - Wimpy Cups for Votes #CoalitionCups
Bronze Assegai Award
Assegai Integrated Marketing Awards
Campaign for CSR/Social Good - Wimpy Cups for Votes #CoalitionCups
Bronze Assegai Award
Assegai Integrated Marketing Awards
Not for Profit - Reach for a Dream Slipper Day (Step into my Slippers)
2023
Bronze Assegai Award
Assegai Integrated Marketing Awards
Campaign for CSR/Social Good - Reach for a Dream Slipper Day
Bronze Assegai Award
Assegai Integrated Marketing Awards
Campaign for Under R500 000 - Reach for a Dream Slipper Day
Bronze Assegai Award
Assegai Integrated Marketing Awards
Not for Profit - Reach for a Dream Slipper Day
2022
Bronze Assegai Award
Assegai Integrated Marketing Awards
Campaign for CSR/Social Good - Reach for a Dream Stand Together (Slipper Day)
2021
Gold Assegai Award
Assegai Integrated Marketing Awards
Social Media Platforms - Debonairs Pizza OTT Delivery
Leader Award
Assegai Integrated Marketing Awards
Social Media Platforms - Debonairs Pizza Shoot Your Shot
2019
Black Pixel For Purpose
The Bookmark Awards
Pixel For Purpose - The Road Accident Fund #AlwaysRemember (Posthumous Posts)
Finalist
The Caples Awards
Non Profit - The Road Accident Fund #AlwaysRemember (Posthumous Posts)
Shortlist
New York Festivals Advertising Awards
TV/Film - Absa CIB I Want to Make That
2018
Silver Midas
New York Festivals – Midas Awards
TV/Cinema - Absa CIB I Want to Make That
Silver Midas
New York Festivals – Midas Awards
Corporate Image - Absa CIB The Making Of I Want to Make That
Silver Midas
New York Festivals – Midas Awards
Acting/Presentation/Narration - Absa CIB I Want to Make That
Silver Midas
New York Festivals – Midas Awards
Copywriting - Absa CIB I Want to Make That
Silver Midas
New York Festivals – Midas Awards
Integrated Mixed Media Campaign - Absa CIB I Want to Make That
Silver Midas
New York Festivals – Midas Awards
Cinematography - Absa CIB I Want to Make That
Certificate
New York Festivals – Midas Awards
Art Direction - Absa CIB I Want to Make That
Gold Assegai Award
Assegai Integrated Marketing Awards
Public Benefit Direct Marketing Campaign - The Road Accident Fund #AlwaysRemember (Posthumous Posts)
Finalist
Loerie Awards
Social Media - The Road Accident Fund #AlwaysRemember (Posthumous Posts)
2017
Silver Midas
New York Festivals – Midas Awards
Promotions - Absa Thanks a Million
Silver Assegai Award
Assegai Integrated Marketing Awards
Integrated Campaign with a budget of less than R500k - Peermont Metcourt Family Rooms
Leader Award
Assegai Integrated Marketing Awards
Consumer Relationship Management - Absa Thanks a Million
2015
Silver Assegai Award
Assegai Integrated Marketing Awards
Direct Response Mass Media: TV, Print, Out-of-home and Radio - Absa Personal Loans Say Yes
Finalist
Loerie Awards
Live Events - Jagermeister Enter the Woods
2013
Bronze Pixel
The Bookmark Awards
Integrated Campaign - Doritos House Party
Finalist
Loerie Awards
Microsite - Doritos House Party